Tuesday, February 26, 2013

ResearchMoz.us Add Chinese Markets for Insulin

China's demand for insulin has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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Latest Chinese Markets for Bisphenol (BPA)

China's demand for bisphenol (BPA) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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New Research On Chinese Markets for Octanol

China's demand for octanol has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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New Market Research On Chinese Markets for Vinyl Chloride Monomer (VCM)

China's demand for vinyl chloride monomer (VCM) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are

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ResearchMoz.us Add Chinese Markets for Diethylene Glycol (DEG)

China's demand for diethylene glycol (DEG) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profi

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Latest Research On Chinese Markets for Propylene Glycol

China's demand for propylene glycol has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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New Chinese Markets for Calcium Carbide

China's demand for calcium carbide has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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ResearchMoz.us Add New Chinese Markets for Adipic Acid

China's demand for adipic acid has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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New Study On Chinese Markets for Dichoroethane (EDC)

China's demand for dichoroethane (EDC) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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ResearchMoz.us Add Chinese Markets for Ethene

China's demand for ethene has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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New Research On Chinese Markets for Chloroform

China's demand for chloroform has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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Latest Chinese Markets for Acrylate: ResearchMoz.us

China's demand for acrylate has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2002, 2007 and 2012) and long-term forecasts through 2017 and 2022 are presented. Major producers in China are profiled.

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Sunday, February 24, 2013

Latest Global and China Vitamin H Industry 2013 Deep Research Report

2013 Deep Research Report on Global and China Vitamin H(Biotin) Industry was a professional and depth research report on Global and China Vitamin H (Food Grade Feed Grade Pharmaceutical Grade) Industry.  Firstly the report describes the background knowledge of Vitamin H, including Vitamin H ((Food Grade Feed Grade Pharmaceutical Grade) Concepts Classification production process technical parameters; then statistics Global and China Key Manufacturers Vitamin H product 2009-2015 Capacity

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New Chinese Markets for Polybutadiene Rubber

China's demand for polybutadiene rubber has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled

Full Information, kindly Visit: Chinese Markets for Polybutadiene Rubber

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Latest Chinese Markets for Rubber Smoked Sheet

China's demand for rubber smoked sheet has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Latest Market Research On Chinese Markets for Chloroprene Rubber (CR)

China's demand for chloroprene rubber (CR) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China…

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New Study On Chinese Markets for Oilfield Chemicals

China's demand for oilfield chemicals has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Recent Study On Chinese Markets for Food Containers

China's demand for food containers has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Latest Market Research On Chinese Markets for Nitrile Butadiene Rubber (NBR)

China's demand for nitrile butadiene rubber (NBR) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China…

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ResearchMoz.us Add Chinese Markets for Fluororubber

China's demand for fluororubber has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled…

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Chinese Markets for Hair Care Products : ResearchMoz.us

China's demand for hair care products has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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New Market Research On Chinese Markets for Specialty Coatings

China's demand for specialty coatings has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Tuesday, February 19, 2013

Global Hemodialysis Industry Report, 2012-2013

Hemodialysis is also regarded as artificial kidney, a kind of blood purification targeting mainly at the treatment of renal failure patients. In 2011, the global dialysis population hit 2.158 million, a year-on-year increase of 6.4%. And the growth rate is estimated to maintain around 6% in the upcoming years, with the targeted figure by 2020 soaring to roughly 3.8 million. 

Kidney Dialysis Population Worldwide, 1990-2020E


In 2011, the dialysis population concentrated in Europe, Americas and other developed regions. However, with the widening coverage of medical insurance in developing countries as well as increasing national income, the dialysis population in China, India, Brazil and other developing countries are on the rapid rise, with the growth rate more than 10%. 

The global hemodialysis market consists of hemodialysis service and hemodialysis equipment. In particular, the hemodialsysis service market embraces larger size, making up 85% or so. 

In 2011, the global hemodialysis service market size approximated USD62.5 billion. In Europe, the hemodialysis service is widely offered by public institutions; while hemodialysis service market is dominated by privately-run organizations in the US and Japan. At present, companies offering hemodialysis service worldwide include Fresenius Medical Care,DaVita,etc, and both of Fresenius and DaVita have catered to roughly 370,000 patients all together in 2011. 


Global hemodialysis equipment market characterizes high concentration, with European, American and Japanese enterprises as leading players. In 2011, the world’s top 3 hemodialsis equipment producers covered Germany-based Fresenius Medical Care, America-based Baxter International and Sweden-based Gambro. Among the three, Fresenius Medical Care is not only the world’s largest manufacturer of hemodialysis equipment, but also the largest hemodialysis service provider catering to over 233,000 renal patients. In addition, Baxter International is the biggest peritoneal dialysis equipment maker in the world. 

In 2012, there were approximately two million end-stage renal disease patients in China. However, since the medicare reimbursement ratio in China was relatively low, only 10% sufferers could afford to receive hemodialysis treatment. With the health insurance coverage widening in phases, the ratio is expected to see big surge in the future. 

China is heavily reliant on the import of hemodilysis equipments, with the market occupancy of the imported from Fresenius Medical Care, Gambro and so forth approximating 75% in 2012. There is a small number of homegrown hemodialysis equipment producers in China. A few of hemodialysis machine makers include Guangzhou Jihua Medical Apparatus and Instruments, Chongqing Duotai and Chongqing Shanwaishan Science and Technology, while dialyzer producers comprise Shandong Weigao Group Medical Polymer Company Limited, Jiangsu Lengthen Life Science and Technology, etc. 

Given the huge potential in Chinese hemodialysis market, several listed companies have tapped into the field, including Huaren Pharmaceutical Co., Ltd, Guangdong Biolight Meditech and Sichuan Kelun Pharmaceutical Co., Ltd. In particular, Huaren Pharmaceutical Co., Ltd introduced its peritoneal dialysis products in the market in a large scale in 2012Q3; Guangdong Biolight Meditech took over Tianjin Ever -Trust Medical Equipment Development to access into hemodialysis consumable field, and purchased Chongqing Duotai to gain blood dialysis machine & medical instrument registration certificate; and Sichuan Kelun Pharmaceutical Co., Ltd projected more capital to Chengdu Qingshan Likang Pharmaceutical and set foot in peritoneal dialysis field. 

The report highlights the followings: 
Global hemodialysis population and distribution;
current development, competition pattern and development tendency of global hemodialysis equipment and service market;
market scale, competitive landscape, import & export and development prediction of Chinese hemodialysis industry;
Global and China hemodialysis equipment market segments and competition pattern;
Operational analysis, hemodialysis business and development forecast of global and China’s 17 industrial players.

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Mrs.Sheela AK
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Monday, February 18, 2013

New Research Chinese Markets for Food and Beverage Additives

China's demand for food and beverage additives has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are

For More Information: Chinese Markets for Food and Beverage Additives

Chinese Markets for Purified Terephthalic Acid (PTA): Latest Market Research Report

China's demand for purified terephthalic acid (PTA) has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China…

View Full Report:  Chinese Markets for Purified Terephthalic Acid (PTA)

New Market Research On Chinese Markets for Industrial Packaging

China's demand for industrial packaging has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled…

View Full Report With TOC:  Chinese Markets for Industrial Packaging

 

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New Study On Chinese Markets for Container Coating

China's demand for container coating has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Latest Research On Chinese Markets for Petroleum Resin

China's demand for petroleum resin has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

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Latest Research On Chinese Markets for Petroleum Resin

China's demand for petroleum resin has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

View Full Report With TOC: Chinese Markets for Petroleum Resin

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Latest Research On Chinese Markets for Petroleum Resin

                                                                                                                                                                                                                                                                                                                                                                   

Chinese Markets for Petroleum Resin

China's demand for petroleum resin has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts through 2016 and 2021 are presented. Major producers in China are profiled.

View Full Report With TOC: Chinese Markets for Petroleum Resin

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Thursday, February 14, 2013

New Market Research On Scooters and Mopeds - US - December 2012

Scooters and Mopeds - US - December 2012

The scooter and moped market has benefited from the increase in gas prices since the start of the recession in 2008. This may not be enough to expand this market in the U.S. significantly, but has generated interest among consumers who had previously never considered them or just seen them as a recreational or lifestyle vehicle.”

Table Of Contents


SCOPE AND THEMES
What you need to know
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Market factors
Rise in fuel prices creating opportunity for scooter/moped makers
Figure 1: U.S. regular conventional retail gasoline prices, third week in November, 2002-12
Americans driving cars less, providing opportunity for scooters/mopeds
Figure 2: Consumer vehicle miles traveled, all U.S. roads and streets, 1998-2011
Electric scooters will help drive future scooter/moped sales
The consumer
Most people do not own scooters/mopeds; scooter penetration higher
Figure 3: Scooter and moped ownership, new or used, by gender, September 2012
Majority of scooter/moped owners prefer riding weekly
Figure 4: Frequency of riding scooter/moped, by gender, September 2012
Male scooter/moped owners more likely than women to buy for long travel
Figure 5: Reasons for purchasing a scooter/moped, by gender, September 2012
Owners purchase, and then use, scooters/mopeds for fun, errands
Figure 6: Reasons for purchasing a scooter/moped and what the scooter/moped is used for now, September
2012
Performance, price, fuel economy top factors influencing purchase
Figure 7: Factors influencing scooter/moped purchasing, by gender, September 2012
When scooter/moped owners evangelize about vehicles, they praise gas savings
Figure 8: How consumers would recommend scooters/mopeds to friends, by gender, September 2012
What we think


ISSUES IN THE MARKET
How the “new normal” of rising fuel prices creates a new potential consumer base
Can the U.S. market emulate those countries with ingrained scooter/moped culture?
Is marketing scooters/mopeds as lifestyle accessories a mistake?

INSIGHTS AND OPPORTUNITIES
Personalization through accessorizing/limited-edition co-branding
Sponsor group tours or partner with touring operators to provide fleets
Scooter fleets for public, private security
Design-enhanced brand of scooters to appeal to luxury market

TREND APPLICATIONS
Inspire trend: Brand Review
Inspire trend: Play Ethic
Inspire 2015 Trends
East Meets West

MARKET DRIVERS
Escalating fuel prices forcing consumers to consider alternative transit
Figure 9: U.S. regular conventional retail gasoline prices, third week in November, 2002-12
Declines in vehicle use reflect consumer hesitation at gas pump
Figure 10: Consumer vehicle miles traveled, all U.S. roads and streets, 1998-2011
Electric scooters will help drive future market sales
Consumer sentiment rising, but lower than pre-recession levels
Figure 11: University of Michigan Consumer Sentiment, November 1978-2012

LEADING COMPANIES
Key points

BRAND OWNERSHIP
Majority own a Honda scooter or moped
Figure 12: Brand of scooter/moped owned, by gender, September 2012
Honda, Yamaha ownership highest among 18-44 year olds
Figure 13: Brand of scooter/moped owned, by age, September 2012
Middle-income groups key to the market
Figure 14: Brand of scooter/moped owned, by household income, September 2012
Vespa, Genuine ownership skews in the Northeast
Figure 15: Brand of scooter/moped owned, by region, September 2012

PROFILES OF LEADING COMPANIES
Honda Powersports
Figure 16: Honda North America motorcycle unit sales, 2008-12
Yamaha Sport
Piaggio Group
Suzuki Cycles
Kymco USA
Genuine Scooter Co.

INNOVATION AND INNOVATORS
Scoot Networks transitions car sharing concept to scooters
Boutique scooter company endorses community through group rides
Mercedes-Benz electric scooter designed with branded car features
Piaggio introduces model with third wheel to emphasize safety

MARKETING STRATEGIES
Strategy: Membership club creates inclusiveness among brand owners
Strategy: Aligning scooters with outreach efforts that promote community
Strategy: Positioning the scooter as a conduit for fashion, fun, freedom
Figure 17: Vespa LaVespaVita.com, November 2012
Strategy: Emphasizing cost savings in exchange for thrills
Figure 18: Suzuki “Buy and Ride” ad, April 2012
Strategy: Capturing the feel of driving a scooter
Figure 19: Vespa LX and S 3V video, June 2012
Strategy: Comically showing how scooter ownership can change your life
Figure 20: Honda “Color My World Part I” video, February 2010
Figure 21: Honda “Color My World Part II” video, February 2010


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
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Albany, NY 12207
United States

Latest Research On RTD Smoothies - US - December 2012

RTD Smoothies - US - December 2012

The RTD smoothie category is characterized by low market penetration, especially in comparison to that of made-to-order smoothies. The good news for RTD smoothie makers is that they can use the heightened consumer exposure to smoothie brought about by the popularity of fast-food smoothies to increase consumer awareness of RTD products.”


Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
The market
Figure 1: Total retail sales and fan chart forecast of RTD smoothie market, at current prices, 2007-17
Refrigerated segment dominates but shelf-stable shows strong growth
Figure 2: Total U.S. retail sales of RTD smoothies, by segment, 2007-17
Companies, brands and innovation
PepsiCo remains on top but loses market share
Figure 3: Retail sales of ready-to-drink smoothies by leading companies, 2012
New products invigorate market but innovation slackening off in 2012
Figure 4: New RTD smoothie introductions, 2007-12
Market factors
Low market penetration characterizes RTD smoothie category
Figure 5: Incidence of smoothie purchase, by retail outlet, August 2012
RTD smoothies most likely to be consumed at home, as a snack
The RTD smoothie consumer
Category participation decreases with age
Figure 6: Incidence of RTD smoothie purchase, by age, August 2012
Ethnic/racial groups represent growth opportunities for RTD smoothies
Figure 7: Population percent change, by race and Hispanic origin, 2007-17
Households with children offer opportunity
Figure 8: Incidence of RTD smoothie purchase, by presence of children in household, August 2012
Taste, convenience and function drive RTD smoothie sales
Figure 9: Reasons for drinking RTD smoothies, August 2012
Price and nutritional concerns hinder RTD smoothie sales
Figure 10: Reasons for not drinking smoothies, August 2012
Added benefits critical to RTD smoothie purchase decision
Figure 11: Attributes influencing RTD smoothie purchases, August 2012
What we think


ISSUES IN THE MARKET
How can the RTD smoothie industry increase market penetration?
How can the industry better target users and non-users?
How can RTD smoothies use general smoothie trends to their advantage?

INSIGHTS AND OPPORTUNITIES
Juicing trend presents opportunity for creating fresher RTD smoothies
Superfoods may rescue RTD smoothie consumers from flavor fatigue
Figure 12: RTD smoothie launches in U.S., by flavor group, 2007-12
Healthy meets carbonated
Expansion of seasonal offerings
Ride the made-to-order smoothie wave

TREND APPLICATIONS
Trend: Transumers
Trend: Make it Mine
2015 Trend: Old Gold

MARKET SIZE AND FORECAST
Key points
RTD smoothie sales grow 124% in 2007-12
Growth will slow but remain high in next five years
Strong future growth subject to innovation, nutritional perceptions
New product launches can greatly affect overall market sales trajectory
Sales and forecast of market
Figure 13: Total U.S. retail sales and forecast of RTD smoothie market, at current prices, 2007-17
Figure 14: Total U.S. retail sales and forecast of RTD smoothie market, at inflation-adjusted prices, 2006-17
Fan chart forecast
Figure 15: Total retail sales and fan chart forecast of RTD smoothie market, at current prices, 2007-17

MARKET DRIVERS
Key points
Nutrition is in the eye of the beholder
Improved economic indicators should encourage spending
Figure 16: Monthly Consumer Confidence Index, 2007-12
Figure 17: U.S. Unemployment and under-employment rates, 2007-12
Demographic changes likely to influence RTD smoothie market growth
Figure 18: Population by race and Hispanic origin, 2007-17

COMPETITIVE CONTEXT
Key points
Made to order smoothies provide competition, potential opportunities
Figure 19: Incidence of smoothie purchases, August 2012
Figure 20: Reasons for drinking made-to-order smoothies, August 2012
Whole or sliced fruit, other beverages prevent further RTD usage
Figure 21: Reasons for not drinking smoothies, by incidence of smoothie purchases, August 2012
Juice offers cheaper alternative without the benefits
Drinkable yogurt offers nutritious alternative to RTD fruit smoothies

SEGMENT PERFORMANCE
Key points
Refrigerated product dominates but lost market share in 2012
Figure 22: Total U.S. retail sales of RTD smoothies, by segment, at current prices, 2010 and 2012
Sales of RTD smoothies, by segment
Figure 23: Total U.S. retail sales of RTD smoothies, by segment, 2007-17

SEGMENT PERFORMANCE—REFRIGERATED
Key points
Refrigerated RTD smoothies expected to continue to dominate market
Sales and forecast of refrigerated RTD smoothies
Figure 24: Total U.S. retail sale of refrigerated RTD smoothies, 2007-17

SEGMENT PERFORMANCE—SHELF-STABLE
Key points
Impressive growth led by introduction of V8 V-Fusion smoothies
Figure 25: Total U.S. retail sales of shelf-stable RTD smoothies, 2007-17


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States

Non-chocolate Confectionery - US - December 2012 Market, Trends, Share, Size Research Report

Non-chocolate Confectionery - US - December 2012

“The non-chocolate confectionery category is in a position to drive perceptions of the healthfulness of product offerings, and to suggest responsible category participation, rather than suffering from consumer flight due to health concerns.”


Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
Market factors
Adult candy consumption on the rise
Figure 2: Chocolate and other candy consumption, April 2007-June 2012
Market segmentation
Figure 3: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
Figure 4: Share of total U.S. retail sales of non-chocolate confectionery, by segment, 2012
Retail channels
Figure 5: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
Innovation
Figure 6: Non-chocolate confectionery launches, by top five claims, 2007-11*
The consumer
Hard candy and chewy candy top types of non-chocolate confectionery consumed
Figure 7: Frequency of non-chocolate confectionery consumed, July 2012
18-44s appear as target market, 65+ are hard sell
Figure 8: Types of non-chocolate confectionery consumed, by age, July 2012
Asian and black consumers appear as good target for category sales
Figure 9: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
Most consumers looking to satisfy a sweet craving
Figure 10: Top five reasons for non-chocolate confectionery consumption, July 2012
Supermarkets and mass merchandisers top purchase locations
Figure 11: Top five non-chocolate confectionery purchase locations, July 2012
Real fruit appeals to 58% of non-chocolate confectionery consumers
Figure 12: Top five non-chocolate confectionery attributes (any important), July 2012
What we think


ISSUES IN THE MARKET
How can the category inspire more frequent consumption?
How can the category grow sales among older consumers?
How can the category respond to a growing interest in health?
How can the category flourish amid limitations on outreach to children?

INSIGHTS AND OPPORTUNITIES
Move into branded retail
Introduce bold new flavors
Be responsible about consumer health
Develop product lines geared toward adults

TREND APPLICATIONS
Trend: Premiumization and Indulgence
Trend: The Real Thing
Inspire 2015 trend: Brand Intervention

MARKET SIZE AND FORECAST
Key points
Category sales surpass $6 billion in 2012
Sales and forecast of non-chocolate confectionery
Figure 13: Total U.S. retail sales and forecast of non-chocolate confectionery, at current prices, 2007-17
Figure 14: Total U.S. retail sales and forecast of non-chocolate confectionery, at inflation-adjusted prices, 2007-
17
Fan chart forecast
Figure 15: Total U.S. retail sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-
17

MARKET DRIVERS
Key points
Figure 16: Chocolate and other candy, April 2007-June 2008
Figure 17: Bars & other candy, by age, April 2011-June 2012
Figure 18: Chocolate and other candy, by age, April 2011-June 2012
Obesity concerns could strain category participation/performance
Figure 19: U.S. obesity rate, by age, 2008 and 2012
Childhood and teen obesity—highest in decades
If category players don’t take action, the government will
Rising commodities costs make for a less-affordable indulgence

COMPETITIVE CONTEXT
Key points
Chocolate confectionery outperforms non-chocolate
Nutritional snacks find favor among adults and kids
Figure 20: Nutritional snacks, by age, April 2011-June 2012
Sweet supplements blur category lines

SEGMENT PERFORMANCE
Key points
Chewy candy dominates non-chocolate confectionery sales
Sales of non-chocolate confectionery, by segment
Figure 21: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012 .. 50

SEGMENT PERFORMANCE – CHEWY CANDY
Key points
Chewy candy sales grow 49% to maintain category dominance
Sales of chewy candy
Figure 22: Total U.S. retail sales and forecast of chewy non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – SEASONAL CANDY
Key points
Seasonal sales grow 20% from 2007-12 to reach $1.1 billion
Sales of seasonal candy
Figure 23: Total U.S. retail sales and forecast of seasonal non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – NOVELTY CANDY
Key points
Novelty sales grow 33% from 2007-12 to reach $751 million
Sales of novelty candy
Figure 24: Total U.S. retail sales and forecast of novelty non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – HARD CANDY
Key points
Hard candy sales grow 31% from 2007-12 to reach $652 million
Sales of hard candy
Figure 25: Total U.S. retail sales and forecast of hard non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – LICORICE
Key points
Licorice sales grow 30% from 2007-12 to reach $560 million
Sales of licorice
Figure 26: Total U.S. retail sales and forecast of licorice, at current prices, 2007-17

SEGMENT PERFORMANCE – OTHER NON-CHOCOLATE CONFECTIONERY
Key points
“Other” segment sales grow 21% from 2007-12 to reach $576 million
Sales of other non-chocolate confectionery
Figure 27: Total U.S. retail sales and forecast of other non-chocolate confectionery, at current prices, 2007-17

RETAIL CHANNELS
Key points
Category popular across wide range of retail channels
Sales of non-chocolate confectionery, by channel
Figure 28: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
Retailers play vital role in category performance
Figure 29: Non-chocolate candy purchase, July 2012
Supermarket sales grow 20% from 2007-12 to reach $1.3 billion
Supermarket sales of non-chocolate confectionery
Figure 30: U.S. supermarket sales of non-chocolate confectionery, at current prices, 2007-12
Drug stores sales grow 20% from 2007-12 to reach $785 million
Drug store sales of non-chocolate confectionery
Figure 31: U.S. drug store sales of non-chocolate confectionery, at current prices, 2007-12
Other channels represent 66.5% of non-chocolate confectionery sales
Mass merchandisers
Convenience
Specialty
Discount
Other channels sales of non-chocolate confectionery
Figure 32: U.S. sales of non-chocolate confectionery, through other retail channels, at current prices, 2007-12
Natural channel sales grow 34% from 2010-12 to reach $24.3 million
Sales of non-chocolate confectionery in the natural channel
Figure 33: Natural supermarket sales of non-chocolate confectionery, at current prices, 2010-12*
Figure 34: Natural supermarket sales of non-chocolate confectionery, at inflation-adjusted prices, 2010-12*
Natural channel sales of non-chocolate confectionery by segment
Figure 35: Natural supermarket sales of non-chocolate confectionery, by segment, 2010 and 2012*
Natural channel sales of non-chocolate confectionery by organic
Figure 36: Natural supermarket sales of non-chocolate confectionery, by organic, 2010 and 2012*
Natural brands of note

LEADING COMPANIES
Key points
Hershey’s and Mars battle for the top
Non-chocolate confectionery fragmented among many companies
Just Born, Storck see big gains
Private label poses competition
Manufacturer sales of non-chocolate confectionery
Figure 37: MULO sales of non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012 .. 73
Figure 38: Shopping behavior, April 2011-June 2012

BRAND SHARE – CHEWY CANDY
Key points
Consumers like to taste the rainbow
Chewy candy experiences solid growth
Big brands threatened by private label
Sales of leading chewy candy brands
Figure 39: MULO sales of chewy candy by leading companies, rolling 52 weeks 2011 and 2012

BRAND SHARE – SEASONAL CANDY
Key points
Brach’s, NestlĂ© stumble amid growing competition
Sales of leading seasonal candy brands
Figure 40: MULO sales of seasonal candy by leading companies, rolling 52 weeks 2011 and 2012

BRAND SHARE – NOVELTY CANDY
Key points
Wonka is the ticket
Private label shines in novelty segment
Sales of leading novelty candy brands
Figure 41: MULO sales of novelty candy by leading companies, rolling 52 weeks 2011 and 2012


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States