Monday, July 29, 2013

Consumer Electronic Case and Structural Parts Industry Report, 2013

Amid high degree of homogeneity of products, mobile phone vendors have started to be concerned about the differentiation of mobile phone casings. In 2012, the market value of mobile phone casings and structural parts reached USD5.28 billion and the market share ratio between plastic and metal ones was 3:1, which is expected to fall to 2.5:1 in 2013 as vendors invest more in metal casings. Currently, three mobile phone casing technologies have drawn attention - NCVM (Non Conductive Vacuum Metallization), Insert Molding and Unibody. NCVM has three major advantages: first, it can reduce electromagnetic interference for mobile communications, improve signal strength and call clarity. Second, NCVM allows plastic surface to represent metallic texture which improves added value of products. Third, NCVM's semi-transparent feature facilitates the casing design. However, NCVM requires high-cost cleaning rooms and continuous magnetron sputtering devices, plus the related manufacturing p

Original Post Global and China Consumer Electronic Case and Structural Parts Industry Report, 2013

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