Beer Market Insights 2013

Product SynopsisA detailed market research report on the China beer industry. Researched and published by Canadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the China beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing. What is the current market landscape and what is changing?Growth was lower in 2012, although still higher than most Western markets. More brewers are entering the premium beer sector to offset the thinning margins in mainstream and discount beer.What are the key drivers behind recent market changes?2012 sales growth was mainly hampered by fiercer competition, rising costs in labor, packaging and raw materials. The lower GDP growth rate this year also had a negative influence on beer consumption.What makes this report uni

Original Post China Beer Market Insights 2013