High earners' tendency to drink spirits during wider occasions, reflects the necessity for the high-end spirits brands to explore other occasions instead of concentrating on the gifting market. High-end baijiu brands could benefit from exploring a positioning as an indulgence by highlighting the pleasure of enjoying the products. Meanwhile, further premiumisation strategies could help Western spirits brands to tap into the high-end market, with the vast majority of high earners drinking Western spirits in the 12 months to July 2013.
Original Post Spirits - China - September 2013
Friday, October 4, 2013
Spirits - China - September 2013
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment