Thursday, February 14, 2013

Non-chocolate Confectionery - US - December 2012 Market, Trends, Share, Size Research Report

Non-chocolate Confectionery - US - December 2012

“The non-chocolate confectionery category is in a position to drive perceptions of the healthfulness of product offerings, and to suggest responsible category participation, rather than suffering from consumer flight due to health concerns.”
Table of Content

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
The market
Figure 1: Total U.S. sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-17
Market factors
Adult candy consumption on the rise
Figure 2: Chocolate and other candy consumption, April 2007-June 2012
Market segmentation
Figure 3: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012
Figure 4: Share of total U.S. retail sales of non-chocolate confectionery, by segment, 2012
Retail channels
Figure 5: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
Innovation
Figure 6: Non-chocolate confectionery launches, by top five claims, 2007-11*
The consumer
Hard candy and chewy candy top types of non-chocolate confectionery consumed
Figure 7: Frequency of non-chocolate confectionery consumed, July 2012
18-44s appear as target market, 65+ are hard sell
Figure 8: Types of non-chocolate confectionery consumed, by age, July 2012
Asian and black consumers appear as good target for category sales
Figure 9: Types of non-chocolate confectionery consumed, by race/Hispanic origin, July 2012
Most consumers looking to satisfy a sweet craving
Figure 10: Top five reasons for non-chocolate confectionery consumption, July 2012
Supermarkets and mass merchandisers top purchase locations
Figure 11: Top five non-chocolate confectionery purchase locations, July 2012
Real fruit appeals to 58% of non-chocolate confectionery consumers
Figure 12: Top five non-chocolate confectionery attributes (any important), July 2012
What we think


ISSUES IN THE MARKET
How can the category inspire more frequent consumption?
How can the category grow sales among older consumers?
How can the category respond to a growing interest in health?
How can the category flourish amid limitations on outreach to children?

INSIGHTS AND OPPORTUNITIES
Move into branded retail
Introduce bold new flavors
Be responsible about consumer health
Develop product lines geared toward adults

TREND APPLICATIONS
Trend: Premiumization and Indulgence
Trend: The Real Thing
Inspire 2015 trend: Brand Intervention

MARKET SIZE AND FORECAST
Key points
Category sales surpass $6 billion in 2012
Sales and forecast of non-chocolate confectionery
Figure 13: Total U.S. retail sales and forecast of non-chocolate confectionery, at current prices, 2007-17
Figure 14: Total U.S. retail sales and forecast of non-chocolate confectionery, at inflation-adjusted prices, 2007-
17
Fan chart forecast
Figure 15: Total U.S. retail sales and fan chart forecast of non-chocolate confectionery, at current prices, 2007-
17

MARKET DRIVERS
Key points
Figure 16: Chocolate and other candy, April 2007-June 2008
Figure 17: Bars & other candy, by age, April 2011-June 2012
Figure 18: Chocolate and other candy, by age, April 2011-June 2012
Obesity concerns could strain category participation/performance
Figure 19: U.S. obesity rate, by age, 2008 and 2012
Childhood and teen obesity—highest in decades
If category players don’t take action, the government will
Rising commodities costs make for a less-affordable indulgence

COMPETITIVE CONTEXT
Key points
Chocolate confectionery outperforms non-chocolate
Nutritional snacks find favor among adults and kids
Figure 20: Nutritional snacks, by age, April 2011-June 2012
Sweet supplements blur category lines

SEGMENT PERFORMANCE
Key points
Chewy candy dominates non-chocolate confectionery sales
Sales of non-chocolate confectionery, by segment
Figure 21: Total U.S. retail sales of non-chocolate confectionery, by segment, at current prices, 2010 and 2012 .. 50

SEGMENT PERFORMANCE – CHEWY CANDY
Key points
Chewy candy sales grow 49% to maintain category dominance
Sales of chewy candy
Figure 22: Total U.S. retail sales and forecast of chewy non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – SEASONAL CANDY
Key points
Seasonal sales grow 20% from 2007-12 to reach $1.1 billion
Sales of seasonal candy
Figure 23: Total U.S. retail sales and forecast of seasonal non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – NOVELTY CANDY
Key points
Novelty sales grow 33% from 2007-12 to reach $751 million
Sales of novelty candy
Figure 24: Total U.S. retail sales and forecast of novelty non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – HARD CANDY
Key points
Hard candy sales grow 31% from 2007-12 to reach $652 million
Sales of hard candy
Figure 25: Total U.S. retail sales and forecast of hard non-chocolate candy, at current prices, 2007-17

SEGMENT PERFORMANCE – LICORICE
Key points
Licorice sales grow 30% from 2007-12 to reach $560 million
Sales of licorice
Figure 26: Total U.S. retail sales and forecast of licorice, at current prices, 2007-17

SEGMENT PERFORMANCE – OTHER NON-CHOCOLATE CONFECTIONERY
Key points
“Other” segment sales grow 21% from 2007-12 to reach $576 million
Sales of other non-chocolate confectionery
Figure 27: Total U.S. retail sales and forecast of other non-chocolate confectionery, at current prices, 2007-17

RETAIL CHANNELS
Key points
Category popular across wide range of retail channels
Sales of non-chocolate confectionery, by channel
Figure 28: Total U.S. retail sales of non-chocolate confectionery, by channel, at current prices, 2010-12
Retailers play vital role in category performance
Figure 29: Non-chocolate candy purchase, July 2012
Supermarket sales grow 20% from 2007-12 to reach $1.3 billion
Supermarket sales of non-chocolate confectionery
Figure 30: U.S. supermarket sales of non-chocolate confectionery, at current prices, 2007-12
Drug stores sales grow 20% from 2007-12 to reach $785 million
Drug store sales of non-chocolate confectionery
Figure 31: U.S. drug store sales of non-chocolate confectionery, at current prices, 2007-12
Other channels represent 66.5% of non-chocolate confectionery sales
Mass merchandisers
Convenience
Specialty
Discount
Other channels sales of non-chocolate confectionery
Figure 32: U.S. sales of non-chocolate confectionery, through other retail channels, at current prices, 2007-12
Natural channel sales grow 34% from 2010-12 to reach $24.3 million
Sales of non-chocolate confectionery in the natural channel
Figure 33: Natural supermarket sales of non-chocolate confectionery, at current prices, 2010-12*
Figure 34: Natural supermarket sales of non-chocolate confectionery, at inflation-adjusted prices, 2010-12*
Natural channel sales of non-chocolate confectionery by segment
Figure 35: Natural supermarket sales of non-chocolate confectionery, by segment, 2010 and 2012*
Natural channel sales of non-chocolate confectionery by organic
Figure 36: Natural supermarket sales of non-chocolate confectionery, by organic, 2010 and 2012*
Natural brands of note

LEADING COMPANIES
Key points
Hershey’s and Mars battle for the top
Non-chocolate confectionery fragmented among many companies
Just Born, Storck see big gains
Private label poses competition
Manufacturer sales of non-chocolate confectionery
Figure 37: MULO sales of non-chocolate confectionery by leading companies, rolling 52 weeks 2011 and 2012 .. 73
Figure 38: Shopping behavior, April 2011-June 2012

BRAND SHARE – CHEWY CANDY
Key points
Consumers like to taste the rainbow
Chewy candy experiences solid growth
Big brands threatened by private label
Sales of leading chewy candy brands
Figure 39: MULO sales of chewy candy by leading companies, rolling 52 weeks 2011 and 2012

BRAND SHARE – SEASONAL CANDY
Key points
Brach’s, Nestlé stumble amid growing competition
Sales of leading seasonal candy brands
Figure 40: MULO sales of seasonal candy by leading companies, rolling 52 weeks 2011 and 2012

BRAND SHARE – NOVELTY CANDY
Key points
Wonka is the ticket
Private label shines in novelty segment
Sales of leading novelty candy brands
Figure 41: MULO sales of novelty candy by leading companies, rolling 52 weeks 2011 and 2012


For More Information Kindly Contact: 
Mrs.Sheela AK
Tel:+1-518-618-1030 
Toll Free: 866-997-4948
State Tower
90 State Street, Suite 700
Albany, NY 12207
United States
Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)