According to consumer groups, disposable diapers are divided into baby disposable diapers and adult incontinence supplies. In 2011, Chinese disposable diaper market size reached RMB20.096 billion, including RMB18.46 billion from baby disposable diapers (up 27.7% year-on-year) and RMB1.636 billion from adult incontinence supplies (up 33.9% year-on-year). In recent years, the baby disposable diaper industry of China has developed rapidly, but the market penetration rate is still much lower than that in developed countries; in 2011, China’s market penetration rate was just 40%. With the growth of per capita disposable income and the fourth baby boom (2010-2015), Chinese baby disposable diaper market will embrace a broad development space. In 2011, top four manufacturers Procter & Gamble (17.4%), Hengan, Unicharm and Chiaus contributed 55% to the total sales volume of baby disposable diapers together. It is worth noting that the market ranking of Hengan which targets…
Original Post China Disposable Diaper Industry Report, 2012-2013
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