Haircare - China - June 2013

In the big picture, Chinese consumers are becoming richer. Higher income, lower savings, and broader prosperity have led to more purchasing power. At the same time people are also becoming more demanding. But those brands able to offer the best combination of products tailored to the right occasion will gain a bigger share of savvy consumers' wallets. Brands need to pay more attentions to smaller cities. Marketing and communication campaign should also be differentiated based on people's gender, income and cities of residence.

Original Post Haircare - China - June 2013