Market Focus: Trends and Developments in the Prepared Meals Sector in China

Product SynopsisThis report provides a concise overview of the Prepared Meals market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive evolution and the leading companies within the market, allowing you to plan effectively for the future.Introduction and LandscapeWhy was the report written?This overview of the consumer and market dynamics of the Chinese Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.What is the current market landscape and what is changing?Better living standards have shifted people's focus from satisfying basic needs to pursuing ahigher quality of life. Steady economic growth, in particular over 2003-2012, has resulted in a rise in disposable income, increasing the purchasing power of the consumer. Chinese G

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