Chinas Ice Cream Market Supply-Demand

In recent years, China's ice cream market saw rapid development. The output of ice cream increased for 16 times within 10 years. According to the market survey statistics of National Bureau of Statistics and China Catering Trade Association, in 2009, China's output and sales volume of ice cream exceeded 2.8 billion kg, realizing the sales revenue of over 40 billion Yuan. The statistics also show that China's per Capita consumption of ice cream is only 1.7 kg. Especially, the ice cream market capacity in winter is only 1/30 of that in summer. Compared with the proportion of 1/3 and even 1/2 in America, there is still a tremendous space for the development of ice cream industry. It is estimated by many experts that in 2012 China's ice cream retail sales volume will exceed 5 billion kg. China will enter into a blowout period of ice cream consumption. Currently, the major ice cream type in China market is the hard ice cream (also called ice cream in America), which is mainly targeted

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