Wednesday, May 29, 2013

Dishwashing Industry

Most Chinese consumers wash their dishes by hand on a daily basis, so beyond cleaning power consumers are looking for more products that are skin-safe, environmentally friendly, provide added hygiene through antibacterial action and are convenient to use. Some questions answered in this report include: How are consumer's dishwashing habits determining product use? Does product effectiveness remain a key purchasing factor? Do additional selling points create a competitive advantage? How are dishwashers perceived by the consumer?

Original Post Dishwashing - China - May 2013

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